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The world's most widely used test for measuring the vividness of visual imagery. Developed in 1973 by David Marks and scientifically validated.
The VVIQ (Vividness of Visual Imagery Questionnaire) is the gold standard for measuring visual imagination. It was developed in 1973 by British psychologist David Marks and has since become the most widely used test in aphantasia research worldwide.
The test consists of 16 scenarios organized into four thematic groups: a familiar person, a sunrise, a shop, and a landscape. For each scenario, you rate the vividness of your mental image on a scale from 1 (no image) to 5 (as clear as actual seeing).
Results range from 16 (complete aphantasia) to 80 (hyperphantasia). The population average is around 52. This test helps you understand your place on the spectrum of visual imagination.
Carefully read the description of a scene.
Close your eyes and try to visualize the scenario.
Rate how clear and vivid your mental image is (1-5).
After all 16 scenarios, you'll receive your detailed analysis.
Allow yourself 5 minutes in a quiet, undisturbed environment.
The VVIQ measures the subjective vividness of your visual imagery. It captures how clearly, detailed, and realistically you can imagine scenes in your mind's eye. This is independent of intelligence or creativity – it's purely about the quality of your mental images.
The VVIQ is suitable for all adults who want to learn more about their visual imagination. It's used both for personal self-discovery and in scientific research. There are no prerequisites – anyone can take the test.
Your score can range from 16 to 80. A score of 16-32 indicates aphantasia (very weak or no visual imagery). 33-48 shows below-average imagery. 49-64 is average. 65-80 indicates hyperphantasia (very vivid imagery). The average is around 52.
The VVIQ is a scientifically validated instrument with high test-retest reliability. It has been used in research for over 50 years and cited in hundreds of studies. However, it's based on self-assessment, meaning results depend on your ability to accurately evaluate your own imagination.
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